This project has received funding from the European Union’s EIT HEI Initiative: Innovation Capacity Building for Higher Education under Grant Agreement No 10047.
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Date: 24/10/2023
Time: 17:00 CET
Short description Successful businesses are built on well-structured frameworks that define how they create, deliver, and capture value. This Masterclass is your guide to understanding and optimizing the fundamental elements of business, including business models and management models. It will introduce you to the importance of Business Model Design and to a shared language to discuss business models (including business model patterns) and will set a discussion on Business Model Innovation as a way to develop a competitive advantage.
Instructors: Kristof Decock, Iryna Nyenno
Date: 26/10/2023
Time: 17:00 CET
Short description Revenue growth is at the heart of every successful business. This Masterclass is designed to empower you with the strategies and tactics needed to boost revenue through effective business development, sales techniques, and value-based pricing strategies. Explore the art and science of driving sustainable revenue growth in today's competitive marketplace.
Instructors: Valerio Placidi
Date: 02/11/2023
Time: 17:00 CET
Short description Starting a new enterprise is an important phase to lay the foundations of a business that can be effectively protected and enhanced by planning the various aspects of the life of the enterprise, including the protection of intangible assets. These assets can play an important role in founding or supporting business models and even in some cases in verifying the feasibility of a business project, but also in achieving a competitive advantage on the market by transforming costs into real investments, capable of generating value for the company, directly and indirectly, thanks to the outcome of technical or technological innovation, aesthetic innovation and communication and recognisability in the eyes of its customers.
Instructors: Leonardo Seri
Date: 09/11/2023
Time: 17:00 CET
Short description Effective decision-making in business hinges on the ability to assess and mitigate risks while leveraging data-driven insights. To identify risks in management activities and their levelling, it is necessary to use effective statistical analysis - foundations and organization of statistics and business analytics, summary and grouping of statistical data in business analytics; system of statistical indicators in business analytics; statistical analysis of dynamic series of business processes; conduct in-depth statistical analysis of business processes; determine statistical relationships in business analytics. Risk Management Tools for Business Analytics will support you with the risk-map tool application and bankruptcy risk prevention Excel model. This Masterclass combines the principles of risk management with statistical tools for business analytics, equipping professionals with the skills needed to make informed, risk-aware decisions in today's dynamic markets.
Instructors: Iryna Nyenno, Nataliia Kriuchkova
Date: 16/11/2023
Time: 17:00 CET
Short description Securing funding is a critical milestone for early-stage startups and ventures. When talking about venture financing and fundraising fundamentals, one should be able understand the underlying intricacies of the process. Risk over reward profiling, valuations and multiples, VC funding and returns are among the key concepts that will be addressed in this masterclass. This Masterclass delves into the world of early-stage venture financing, equipping entrepreneurs and founders with the knowledge and strategies needed to navigate the complex landscape of funding sources, investment pitches, and financial planning. Discover how to attract investors, raise capital, and position your venture for success.
Instructors: Nikolaos Tsoniotis, Dimitris Kaboukos
Date: 23/11/2023
Time: 17:00 CET
Short description Effective leadership and high-performing teams are the cornerstones of a successful organization. This Masterclass delves into the principles and practices of leadership, equipping individuals with the skills and insights needed to lead and develop high-impact teams. Explore strategies for inspiring, motivating, and nurturing talent, fostering a culture of collaboration, and achieving organizational excellence. The workshop will provide you practical guidance to understanding leadership roles, types and team dynamics focusing on tje effective team development & the role of the leader.
Instructors: Nataliia Vavdiuk, Yurii Hrinchenko
Date: 30/11/2023
Time: 17:00 CET
Short description In the dynamic world of entrepreneurship and innovation, assumptions are a starting point, but validation and adaptability are the keys to success. This Masterclass dives deep into the crucial processes of assumption validation and pivoting. Explore how to identify, validate, and adapt your assumptions effectively to drive the success of your project or startup. During the Masterclass, we will also examine the real-life case of BIO2CHP, a spinoff company of Aristotle University of Thessaloniki.
Instructors: Stefanos Tsiakmakis
Date: 07/12/2023
Time: 17:00 CET
Short description Intellectual property (IP) is a critical asset for businesses, and effectively managing it can lead to innovation, competitive advantage, and revenue growth. This advanced Masterclass builds on the fundamentals of IP management, diving deeper into strategies for protecting, commercializing, and leveraging IP assets. Explore advanced topics in IP law, licensing, and IP portfolio optimization.
Instructors: Bart Van Looy
Date: 15/12/2023
Time: 17:00 CET
Short description In today's rapidly changing business landscape, success is no longer solely about the performance of individual companies but increasingly about their ability to thrive within interconnected networks known as "business ecosystems." The ecosystem concept has received considerable interest in recent years. Within this session we assess whether adopting an ecosystem lens results in additional insights – compared to more focused value chain and IO perspectives - on the relevancy and impact of (different) strategic choices enacted by entrepreneurs / entrepreneurial ventures. This Masterclass will provide you with an overview of what the concept of eco-system implies, and help you explore what is essential when adopting an ecosystem perspective: how to effectively leverage –and even orchestrate– ecosystem dynamics in a mutual advantage way.
Instructors: Kris Vander Velpen, Yvonne Kirkels
